Looking for an internship in Web and Digital Marketing? Join our team! As a Digital Marketing Intern, you will work as a member of the Digital Marketing team to contribute to growth by working with colleagues across the organization to build awareness of IEWC’s products and services both internally and externally.
Responsibilities:
- Assist in the maintenance and development of IEWC websites including creating/updating landing pages and UX initiatives.
- Monitor websites and marketing platforms for performance, identifying and reporting any issues or inconsistencies.
- Prior to website enhancements, identify and report any bugs, broken links, or visual inconsistencies to the web development or design teams
- Support the execution and optimization of SEO/SEM campaigns, including keyword research, content updates, and performance tracking.
- Analyze website and campaign performance data using tools like Google Analytics, and prepare reports to track trends, measure ROI, and provide actionable insights for optimization.
- Write and edit marketing copy for websites, email, product pages, and collateral, ensuring content is accurate, engaging, and aligned with brand voice.
- Support product marketing activities such as: image collection and color correction, content creation, data collection, product performance analysis, and partner marketing coordination.
- Conduct market research and analyze competitor strategies to identify trends and opportunities.
- Coordinate social media efforts to supplement IEWC’s market presence and direct subsequent leads out to sales teams.
Qualifications:
- A candidate must be working towards a Bachelor’s Degree in Marketing, Business Administration, or a related degree program.
- Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical and business information and deal with several abstract and concrete variables.
- Ability to work in an Windows environment, to work with your department’s business applications and with standard current computer applications.
- Experience with Photoshop, InDesign, or Illustrator is a plus.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint); knowledge of Google Analytics, Google Ads, HTML, CSS, website development and popular social media platforms is a plus.
*The above represents the essential job functions that you are assigned to perform in your job. If you are unable to perform these essential duties, please see Human Resources as IEWC may be able to provide reasonable accommodations against the ADA requirements.
